Garoto Garotices Box

One of the largest chocolate factories in the world, even more fun and casual with a Brazilian feel.

Background

Garoto is one of the 10 largest chocolate factories in the world. In Brazil, it is a brand with over 80 years already consolidated in the niche of assorted chocolate boxes. The company currently has a portfolio of approximately 70 products.
Its best-selling product is the Garotices box, which contains 16 assorted chocolates.

As a company that is always looking to innovate, Garoto decided to revamp the visual identity of its box of chocolates using even more elements that have the face of Brazil and with the aim of making it even more fun, just as all of its communication already came bringing this more casual and youthful side of the brand.

To communicate this new packaging, social networks were chosen as the main platform.

Idea

Just as the box's design already included some elements that referred to bands and colors from Brazil, we decided to follow this identity and do a photoshoot creating an arrangement of leaves and elements made of paper, reminiscent of Brazilian flora.
The aim was to convey the idea that the Garotices box had sprouted among the plants.

Click on the image to open the original post.

Social Media

For social media, we used images taken during shooting and sought to bring the character of Garoto having fun with the chocolates, just as it appears in the box design.

Credits

Agency: Ogilvy Brasil

Client: Nestlé Garoto

Creative Direction: Maike Maio

Community Manager: Carol Apple

Art Direction: Isabella Chiarotti

Art Assistant: Fernanda Angelo

Object Production: Fabiana Neves, Isabella Chiarotti and Fernanda Angelo

Motion Graphics: Isabella Chiarotti

Production: Content Studio Ogilvy + Bite Studio