Designer and Videomaker
based in Osaka
KitKat 12x
A different flavor for each type of break.

01
Background
With the aim of bringing even more flavors to the chocolate range in Brazil, Kitkat launched packages in larger versions that have 12 fingers.
The flavors chosen to compose this new product were Raspberry, Passion Fruit, Lemon and Strawberry.
The products were released at the 2019 MTV Miaw Awards, which is an event designed to celebrate favorites in pop culture, such as music, entertainment and the digital universe of the millennial generation. The announcement was made by placing the name of the event's winners inside a 12 finger Kitkat bar, so the presenters needed to open the packaging and break the kitkat to be able to announce the winner.
For the digital platforms, all communication about these new products was done on KitKat's social media. The challenge was to give an identity to this launch.
02
Insight
The main idea was to use elements that make up moments of pause and relaxation in everyday life, such as quick games.
For the shooting we integrated some devices into the images along with the new packaging and their respective fruits, resulting in a clean and beautiful look.
Click on the image to open the original post.
03
Social Media
For social media, the posts were designed using images from the shooting, in addition to creating some interactions with current topics and also personalized respondings.

04
Credits
Agency: Ogilvy Brasil - Content Studio
Client: Nestlé Kitkat
Creative Direction: Maike Maio
Community Manager: Lucas Garcia
Art Direction: Isabella Chiarotti
Art Assistant: Fernanda Angelo
Moodboard and concept: Fernanda Angelo
Editing and finalization: Isabella Chiarotti
Object Production: Claudia Cologni
Production: Hogarth
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