Kitkat 12x

A different flavor for each type of break.

Background

With the aim of bringing even more flavors to the chocolate range in Brazil, Kitkat launched packages in larger versions that have 12 fingers.
The flavors chosen to compose this new product were Raspberry, Passion Fruit, Lemon and Strawberry.

The products were released at the 2019 MTV Miaw Awards, which is an event designed to celebrate favorites in pop culture, such as music, entertainment and the digital universe of the millennial generation. The announcement was made by placing the name of the event's winners inside a 12 finger Kitkat bar, so the presenters needed to open the packaging and break the kitkat to be able to announce the winner.

For the digital platforms, all communication about these new products was done on KitKat's social media. The challenge was to give an identity to this launch.

Insight

The main idea was to use elements that make up moments of pause and relaxation in everyday life, such as quick games.

For the shooting we integrated some devices into the images along with the new packaging and their respective fruits, resulting in a clean and beautiful look.

Click on the image to open the original post.

Social Media

For social media, the posts were designed using images from the shooting, in addition to creating some interactions with current topics and also personalized respondings.

Credits

Agency: Ogilvy Brasil - Content Studio

Client: Nestlé Kitkat

Creative Direction: Maike Maio

Community Manager: Lucas Garcia

Art Direction: Isabella Chiarotti

Art Assistant: Fernanda Angelo

Moodboard and concept: Fernanda Angelo

Editing and finalization: Isabella Chiarotti

Object Production: Claudia Cologni

Production: Hogarth