#LOUDatBK

Even an invasion can be delicious. The Louder partnership that Burger King could ever make.

Background

LOUD is one of the largest Brazilian e-sports organizations with teams competing in Free Fire, League of Legends, Valorant, Fortnite, etc. Moreover, LOUD has a robust team of streamers and influencers within its organization.

In order to definitively enter the conversation about the geek world, Burger King started a partnership with LOUD influencers and streamers.
Caiox, Voltan, Thurzin, Coringa and Guxta came to change everything and bring their mark to BK and its products. Along with this partnership, new products were added to the menu based on the brand's new ambassadors' favorite sandwiches.

Insight

To communicate the partnership and also the new products, we decided together with the client to create a film with a theme where influencers invade Burger King's kitchen to personalize their sandwiches and mix up accompaniments.

In addition to the film, we did a photoshoot that would later be used to compose pieces for social media and other additional pieces.

Social Media

On social media we made posts together with the influencers.

We had stories on BK's Instagram posted to the account's best friends, showing the influencers "invading" one of the Burger King stores. After that, they did a live stream on Coringa's Twitch at the dawn inside the empty Burger King.

We also created video content pills and other posts using images captured during the shooting.