Kitkat Strawberry and Lemon

KitKat Strawberry and Lemon

The cutest release KitKat has ever made.

Background

Kitkat definitely wanted to put Brazil on the limited edition route, as well as Japan and other countries around the world. That's why Nestlé decided to launch new Strawberry and Lemon flavors that were developed especially for the Brazilian market.

To publicize the new product, social media was chosen as the main platform to talk about the launch and reach mainly young audiences who are more open to trying new things.

Insight

To increasingly enter the pop world and talk to young Brazilian audiences in the most natural way possible, we use Korean Entertainment Culture as a basis. A topic that was among the most talked about on social media at the time of the campaign.

To do this, we did a product PhotoShoot and created cute and fun Illustrations to compose the campaign moodboard, bringing a more youthful aesthetic.

Click on the image to open the original post.

Social Media

In addition to posting on networks such as Instagram, Facebook and Twitter, we also created personalized responses to interact with the public using images from the shooting.

Credits

Agency: Ogilvy Brasil

Client: Nestlé KitKat

Creative Direction: Maike Maio

Community Manager: Thaís Borges

Art Direction: Juliana Mavalli and Fernanda Angelo

Moodboard and concept: Fernanda Angelo

Production: Content Studio Ogilvy